of SENS which can fulfill consumer's needs and values perfectly in each advertisements. Thus, the message it wants to present under 'It SENS' slogan is :
The laptop computer which has everything, Perfect laptop computer SENS ! This result is based on our analysis ofcreative strategies of SENS advertisements. The messages of all advertisements which are dealt in this report are entirely our
Marketing situation Cont’
Well being 시대의, 저도 소주시장의 열풍,
전년 대비 출고량 기준 106.7%, 매출액 기준 105.4% 성장
전체 주류 시장의 39.54%
올해 소주 시장 : 2조 8000억 원 규모
2. Marketing analysis of Competitors
1) 처음처럼의 등장 배경
두산 '산' 소주: 저도수 시장의 가능성 판단
-저도수소
(i) Celebrity Documentary Shows
Celebrity documentary shows are documentary style shows designed to feed the need for viewers to peer into the private lives of celebrities. Among these documentaries, there are two main types. The first is the type in which the camera follows the private life a celebrity or celebrity group. This kind of show may include scenes where celebrities hang out with th
of Siemens integration technical power. It set up powerful platform for each section on business headquarter, cluster & nations collaboration.
¨é How? -using Siemens’s abilities
Siemens promotes lifetime education. In 2011, Siemens invests 250 million Euro for employee education. Siemens respects diversity in order to creativity and local market power. Siemens puts emphasis on integr
of the marketing activities Vita 500 through 4P.
Third, Grasp Vita-500's practical problems and competitive relationship, identify strengths and weaknesses.
1-2. Companies and products
1. Company Overview
- Company Name : Kwang Dong Pharmaceutical CO.
- Corporate Philosophy : Development ofcreative medicine, Scientific analysis of -traditional Oriental medicine
- Assets Scale :
of Design and Management"
After graduating from college, I gained practical experience in various design teams. Through this process, I realized that strategic project management and efficient operation are essential to create the real value of design. No matter how excellent the design is, if it fails to manage the diverse talents and
...<중략>
④ "Bridging Creativity and Strategy:
Change the Market
시장은 혁신적 신제품을 기준으로 브랜드화 하여 승패를 가늠한다
Ex) 애플 (Apple) → 시장의 혁신 브랜드
맥켄토시 → 아이 포드 → 아이폰 → 아이패드 → ?
TV시장 환경
세계 디지털 TV 시장의 글로벌 경쟁 구도
국내 기업은 세계 디지털TV 및 프리미엄 생활가전 시장에서 높은 시장점
Vision & Mission
Mission : is to offer continually easy access to the various online game with the finest analysis capacity of the data base and creative organizational culture from coming by initiative employees.
Vision : we will become not only the number one online game & entertainment service company but world’s pioneer online game & entertainment service company that makes people’s
of performances and formulating plans for the futures. The directors of the groups also hold meetings. The factory managers share the cases, benchmarking the successful ones and preventing the unsuccessful. Currently, SAJO has a top-down system. Considering features of a manufacturing industry, there is lack of opportunity for employees to use their creativity. However, despite limitations, SAJO
Environment Analysis (I)
자동차 생산량 : 5.5% 감소
판매량 : 1.5% 증가
수출량 : 10.5% 감소
세계적 공급 과잉, 과점 구조 심화
규모의 경제를 위한 인수.합병
경제난으로 수요감소 예상
치열한 판매경쟁
철저한 비용절감
R&D 협력
Environment Analysis (II)
자